Responsibilities of a Marketing Manager - 686 Words

Marketing is one of the central functions of a firm; the others typically being Research and Development (RD), Manufacturing or Operations, Finance, IT and Human Resources (HR). Whereas the other functions concentrate on internal matters, marketings focus is solely on the customer. Marketing is the most critical of all activities for without a customer there is no revenue, leaving little for the other functions to do. As such, the fate of the organization rests in the abilities of its marketing managers. It is difficult to generalize about the precise duties and responsibilities of marketing managers. The reason being if one were to do all of the activities that fall under the rubric of marketing, theyd be a communicator, seller,†¦show more content†¦Marketing managers need to learn how to negotiate with intermediaries deals that are beneficial to both parties. Finally, marketing managers are managers. They have face-to-face contact with other members of the organization; they oversee projects and rely on their personal values to help them through ethically difficult situations. Even when the job is simplified, a marketing manager needs to wear many hats. THE FUNDAMENTAL PRINCIPLES OF MARKETING In every subject, there are fundamental axioms that underlie its theoretical foundation. In economics, for example, it is assumed that all actors are rational beings, have access to the same set of information and seek to maximize their utility. Being a subset of economics, its no surprise that many of the fundamental assumptions of economics also apply to marketing, however we dont assume that information is uniformly distributed. We do assume that actors in this world are rational, but they might not make the same decision given the same set of circumstances, because - and this is our third assumption - there is an abundance of choice. The fundamental principle underlying marketing theory is that throughout the course of a day, humans instinctually seek to satisfy their intrinsic needs. These needs can be classified into three groups: physical, social or individual. Physical needs include food, shelter and security. Social needs include a desire for companionship orShow MoreRelatedBusiness Marketing Management : Business Management1077 Words   |  5 PagesAmanda Gross Ms. Jessica Madinger Comp 101 C 9 November 2015 Business Marketing Management Outline Business has several majors to seek, such as: Accounting, Economics, Administration, Marketing, International business, Entrepreneurship, and lastly Management. A business degree has many of opportunities. This paper is going to specifically focus on Management which you can get a minor in marketing, which would be called marketing management. Management has several classes to can take, and severalRead MoreA Critical Evaluation Of How Management Affects The University Of Manchester s Vision Of Social Responsibility1586 Words   |  7 PagesA critical evaluation of how management can contribute to the University of Manchester’s vision of social responsibility Innovation. Leadership. Coordinating. Planning. These are only four out of an infinite number of words that can describe not only management, but also a manager. Over the years, management has developed greatly, evolving from an unrecognized discipline or practice (Cunliffe 2014) to one of the pillars of society. Daft et al (2010, p. 3, p. 5-6) argue that â€Å"the nature of managementRead MoreCreative Thinking Skills For Professional Marketing Managers1625 Words   |  7 PagesCreative thinking skills for the professional marketing managers In the competitive situation what organizations should do for standing out from the crown. Creativity is an effective tool to enhance performances across the organization for this reason companies should install creativity in to the employee’s skill (Sokolova, 2015). As managers, the creative thinking skill is very useful for managerial tasks and leading effectively team. According to the performance center defined the creative thinkingRead MoreCase Analysis : Governed And Managed By Citysmart Pty Ltd Board Of Directors1257 Words   |  6 Pagesresponsible for the strategic issues associated with the project, that are essential to ensuring the delivery of the project outputs and the attainment of project outcomes. The committee directs attention at the strategic level. The Project Steering responsibilities are: †¢ providing strategic oversight of the project through its life cycle, from initiation to closure; †¢ providing oversight, scrutiny and challenging the project team which may result in: o increased understanding and transparency of risksRead MoreManchester United Score Club1219 Words   |  5 PagesMODULE MALPHA Table of contents: To provide the following diagrams for the Manchester United Soccer Club summer tournament: 1) Product Breakdown Structure and Work Breakdown Structure 2) Organisational Breakdown Structure 3) Linear Responsibility Chart 4) Network Diagram 5) Activity Table 6) Schedule 7) Glossary 8) Bibliography 1. Work Breakdown Structure WBS is a diagram used to selectively collect information required in all the project life cycle phases, in orderRead MoreCase Study of Prostitution1406 Words   |  6 PagesJob analysis Finance Division Job profile Has overall responsibility and accountability for providing direction in the area of treasury services, accounting services, or procurement services. This position has discretion in establishing overall operating policies and procedures for assigned   QUALIFICATIONS Bachelors Degree in accounting, finance, business administration or related field. Relevant experience may substitute for the degree requirement on a year-for-year basis. Eight years of progressivelyRead MoreThe Field Of Strategic Human Resource Management1243 Words   |  5 Pagesthat human resource managers have great responsibility to handle their employees while they moving forward to achieve the company goals. In this case new graduate student got the job as an assistant manager of a marketing department in a company located in New York City. This company is a fast-growing company that provides marketing support for other companies. In the marketing department, they are full with marketing strategies to help other companies to achieve their marketing goal through successRead Morelegally astute manager leg100 assgn 11660 Words   |  7 Pagesï » ¿ In my opinion any marketing manager who is not utilizing social media as a marketing tool is failing to utilize an extremely cost effective means of reaching their target market. There are a wide array of sites that an shrewd manager can utilize to market their products, sites such as Facebook, Yahoo, Google, Bing, My space, YouTube and many others. I believe that the site that the marketing manager chooses would depend on the type of customer that they are attempting to target. ActuallyRead MoreExley Chemical Case Analysis1655 Words   |   7 Pagesdepartments • This type of structure is inappropriate for this company • There is no uniformity of command B. Micro • The coordination between marketing and the new product development department was insufficient. • The Product development had problems with marketing. • The Product manager quarrels with the marketing department • Product manager was unsuccessful in coordinating the activities. • The company was having difficulties in producing a team concept within the departments. IIRead MoreThe Role Of Chief Role Of Chief Financial Officer952 Words   |  4 Pagescompany’s headquarters, aside from store managers and administrative staff. With the continued growth, it is important to develop a corporate structure. The three forerunners of GC3 are Tony, Bruce and Bonnie. Tony has taken the role of Chief Financial Officer. To be successful, Tony will need to build a team to meet the demands of the entire organization. Since Tony works at headquarters, a proposed IT and Accounting group will report to him. These added responsibilities will create a need for Tony to have